Alex Steinherr:
Beauty Launch
Design Inspiration:
Clinical
Fuss Free
Approachable
The Challenge:
Design a seamless promotional panel end solution to compliment and work with the existing store equipment. The design needed to incorporate the products effectively, compliment the brand identity, capture the attention and entice the customers to explore the range.
Design Considerations
Our in-house designers made sure they had one eye on production so all designs could be realised.
Our Approach and Process
We started by getting under the skin of the brand, their target customer, and the USP of the range. This analysis allowed us to seamlessly marry together the customer experience, and operational challenges, to ensure we delivered a commercial, visually appealing design.
Tester Development
Practical
Educational
Ease of selection
Technical Development
Modular
Flexible
Effective
Design Intent
Project Result
The launch was a phenomenal success with the collection selling out faster than anticipated. Stock transfers from smaller stores to support the larger stores were actioned to support customer demand. The versatility of the design meant the store could flex alternative products to ensure fixture fill was maintained.
